Client : Staedtler
Project: Pencil drawing and video production for product promotion
Illustration: Malou Zuidema
Creative Direction: Staedtler
Staedtler (Pacific), the market leader for blacklead and coloured pencils contacted me to create a variety of artwork and video for their 2019 Mars Lumograph extension launch. Using their new products: Lumograph Aquarell pencils, Lumograph Black pencils, Lumograph Jumbo pencils, Lumograph Charcoal pencils and Lumograph Pastel pencils
They engaged me to work with an ocean theme, using their news pencil products, delivering:
4 final artworks
Work in progress shots
4 Time- lapse videos
For the videos aspect of it was my aim was to create a timelapse video that shows both the full process, as well as close-ups showing more precise techniques, slowing down the time-lapse and creating close-up shots during the drawing process. All 4 videos are around the 33sec mark.
Additionally I ran different product demonstrations at Eckersley's Arts & Crafts stores in NSW and Melbourne. The largest, high end, art supply store chain in Australia.