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STAEDTLER AMBASSADORSHIP

Client : Staedtler 

Project: Pencil drawing and video production for product promotion

Illustration: Malou Zuidema

Creative Direction: Staedtler

Staedtler (Pacific), the market leader for blacklead and coloured pencils contacted me to create a variety of artwork and video for their 2019 Mars Lumograph extension launch. Using their new products: Lumograph Aquarell pencils, Lumograph Black pencils, Lumograph Jumbo pencils, Lumograph Charcoal pencils and Lumograph Pastel pencils

 

They engaged me to work with an ocean theme, using their news pencil products, delivering:

  • 4 final artworks

  • Work in progress shots

  • 4 Time- lapse videos

 

For the videos aspect of it was my aim was to create a timelapse video that shows both the full process, as well as close-ups showing more precise techniques, slowing down the time-lapse and creating close-up shots during the drawing process.  All 4 videos are around the 33sec mark. 

Additionally I ran different product demonstrations at Eckersley's Arts & Crafts stores in NSW and Melbourne. The largest, high end, art supply store chain in Australia. 

WORK IN PROGRESS SHOTS

For the Staedtler launch social media campaign

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malou.zuidema@gmail.com

+31 (0)6 129 483 18

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Texel, the Netherlands

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